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build, grow and scale
101 Family communicates with clarity, energy and intention - never generic, never passive.
101 Family is a foodtech holding - an ecosystem of brands, systems and technology built to redefine food & beverage at scale.
At its core is a system-driven approach: every brand in the family shares a common operational and technological foundation, enabling rapid expansion without sacrificing consistency or identity. Behind the premium dining rooms, rooftop bars and catering experiences lies a sophisticated stack of technology-based processes - from automated workflows and scalable brand systems to data-driven marketing infrastructure and digital guest experience tools.
101 FAMILY
VISION
Our vision is to become a leading F&B brand group born in Cyprus, setting new standards in creative marketing and scalable concepts - and expanding into international markets with the confidence that only a true technology ecosystem can provide.
MISSION
To build, grow and scale distinctive food & beverage brands through creative-first marketing, strong brand systems and consistent premium casual experiences - attracting top talent, loyal customers and strategic investors across regions.
Brand Pillars
Differentiate in crowded markets
"Creative-first marketing" and bold storytelling to ensure each brand stands out culturally and visually
Build emotional brand loyalty
Brands are designed to connect with audiences through strong concepts and emotional promises
Support fast expansion and market entry
Ecosystem of brands and technologies designed to build, grow and scale distinctive food & beverage concepts across markets
Repeatable systems for launch and expansion
101 Family utilizes a "system-driven brand architecture" where all brands share a common foundation of values and standards to ensure consistency and clarity during growth
Flexibility to introduce new concepts under one strategic umbrella
The shared DNA allows for "level of experimentation" across different brands, enabling each to own a unique space and avoid internal competition while remaining part of the group
Contact Us
Drop us a line, and we’ll get in touch with you.
Become a part of our team:
hr@dma-holding.com